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Betterware de México Completes Acquisition of Jafra’s Operations in US, Mexico

Best practices across Jafra will enable it to reach its full potential in both countries and accelerate overall revenue growth at increasing profitability rates

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By: Lianna Albrizio

Associate Editor

Betterware de México, a leading direct-to-consumer company in Mexico focused on creating innovative products that solve specific needs regarding hygiene and more in the household, has successfully completed its acquisition of skincare company Jafra’s operations in Mexico and the United States, company officials announced today.   Included in the acquisition– announced in January— is Jafra’s trademark rights worldwide, from the Vorwerk Group based in Germany, after the approva...

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